Association of Fundraising Professionals - Fort Lauderdale / Broward Chapter

Nonprofit professionals make a critical mistake when they assume that donors understand precisely why their organization needs funds. Leadership can become so fixated on the need for funds that they forget to build the case for support that illustrates the positive impact those funds make possible. As part of an overall fundraising plan, nonprofit agencies must craft clear and compelling case statements that turn the organization’s vision and strategic plan into the case for support. The most effective case statements package memorable stories about outcomes with the organization’s vision and evidence the organization can accomplish its objectives. Participants will learn how to capture story ideas, polish the best stories into gems and deploy them along side donor-centric information to tap into donors’ hearts and minds.